Who doesn’t love wool? Just thinking about sweaters, cardigans and scarves makes me feel wonderfully cosy and warm inside. No wonder I was excited to hear about the launch of Woolmark’s Fashion by Feelings campaign aimed to educate people about wool as a natural and luxurious fibre that can be easily added to any wardrobe and style in myriads of ways. The best thing about the campaign? You can join the fun by styling a look featuring your favourite wool garment, post it on Woolmark website and, if your outfit gets chosen, win an amazing trip to Australia for two people, including flights, 6 nights in a 5* hotel in Sydney, a day visit to Merino farm, 2 pairs of EMU Australia boots and a $3600 Westfield premium shopping experience. Tempted? Then dress up, take a picture and head over to the look book page and become a part of a great brand.
To find out more, visit Fashioned by Feelings website and get all the news about the campaign via Facebook and Twitter.
Photo source: Marie Claire Italia September 2011
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